PSN: Business Planning

Planning Strategies with Heart, Knowledge and Strategy

Strategic Planning

Formulating the company mission:  Purpose, philosophy and goals

Develop Company Profile that reflects internal conditions and capabilities

Assess the company external environment:  competition and general contextual factors

Know you options:  Match resource to external environment

Evaluate each option in lite of Company Mission

Select long-term goals and strategies

Develop annual goals and short-term goals that are compatible with long term goals!

Budget resources and match of tasks:  People, structures, technologies and reward system

Evaluate success and plan for the future

“A strategy reflects a company’s awareness of how, when and where it should compete;
    against whom it should compete; and for what purposes it should compete.” *

* Strategic Management- Formulation, Implementation, and control, Fifth Edition


 Strategic Planning


Company Philosophy


Company Profile

External Factors

Know your options

Evaluate Company Mission

Long Term Goals

Short Term Goals



Resource Matching

Evaluate Success

Plan for the future