Planning Strategies with Heart, Knowledge and Strategy
Strategic Planning
Formulating the company mission: Purpose, philosophy and goals
Develop Company Profile that reflects internal conditions and capabilities
Assess the company external environment: competition and general contextual factors
Know you options: Match resource to external environment
Evaluate each option in lite of Company Mission
Select long-term goals and strategies
Develop annual goals and short-term goals that are compatible with long term goals!
Budget resources and match of tasks: People, structures, technologies and reward system
Evaluate success and plan for the future
“A strategy reflects a company’s awareness of how, when and where it should compete;
against whom it should compete; and for what purposes it should compete.” *
* Strategic Management- Formulation, Implementation, and control, Fifth Edition
Strategic Planning
Purpose
Company Philosophy
Goals
Company Profile
External Factors
Know your options
Evaluate Company Mission
Long Term Goals
Short Term Goals
Strategies
Budget
Resource Matching
Evaluate Success
Plan for the future